OVERALL SITE HEALTH
Up from 52 / 100 on the old Wix template.
CASE STUDY · SERVICE BUSINESS
MAGIC AT MY DOOR: NON-BRANDED CLICKS UP 143%.
A full rebuild from a Wix template into a custom, search-ready site for a Toronto-area service business. In the first 29 days after launch, non-branded clicks a day rose 143% while branded search demand stayed flat, and non-branded top-3 rankings went from two to eight.
SEARCH PERFORMANCE AFTER RELAUNCH
+143%
Non-branded clicks a dayWhile brand demand stayed flat
16.7
3
From page two to top threeOn a query buyers actually type
+300%
Non-branded top-3 rankingsTwo to eight, above a 10-impression floor
Google Search Console, June 2026 against 13 July to 10 August 2026. Query-only and normalised per day, with branded and non-branded traffic separated. Early results, measured 29 days after launch.
WHAT THE REBUILD PRODUCED
+32%
Click-through rate4.4% to 5.7% on the same searches
4
23
Clicks from near me searchesAcross 19 different queries
86
More non-branded visits a monthAt the post-launch run rate
Same windows and the same query-only method as the strip above. The near me figure is shown as two raw counts because the starting base is small.
THE PROBLEM
A WIX TEMPLATE THAT LOOKED OKAY BUT WAS INVISIBLE TO SEARCH.
The original site lived on Wix. It looked acceptable from the curb but the audit revealed structural gaps that limited search visibility: generic headings that did not communicate service or location, missing structured data so search engines could not tell what kind of business it was, and metadata that did not match how buyers actually search.
The consequence showed up in Search Console. Non-branded clicks sat at two a day. Only two non-branded queries ranked in the top three. The query princess for birthday party, which is exactly what a parent types, averaged position 16.7, meaning page two. The audit scored the site 52 out of 100, but the bottleneck was never design polish. It was the signals search engines and AI tools read before a buyer ever sees the page.
THE APPROACH
REBUILD ON A CUSTOM STACK WITH SEARCH FOUNDATIONS WIRED IN.
RMCM rebuilt the site on a custom static stack. Page structure was reorganized around buyer intent, with clear service-area framing for the Toronto market. Comprehensive schema (LocalBusiness, FAQPage, Service) was added across the site.
Heading hierarchy was cleaned up so search engines could follow the page logic. Image alt coverage was filled in. Meta titles and descriptions were rewritten to match the queries the business actually competes for.
The redesign was not a cosmetic refresh. It was a search-readiness rebuild that happened to look better as a side effect.
THE RESULT
90 OUT OF 100 SITE HEALTH WITH GAINS ACROSS EVERY CATEGORY.
Site health climbed from 52 out of 100 to 90 out of 100, with strong marks across every category the audit scores. The current breakdown:
CURRENT BREAKDOWN
The redesign also cleaned up the GTA service-area signals, gave the brand a clearer first impression, and put the site in a position to compete for service-business queries it previously could not.
