CASE STUDY · SERVICE BUSINESS
MAGIC AT MY DOOR: 52 TO 90 SITE HEALTH IN UNDER 90 DAYS.
A full rebuild from a Wix template into a custom, search-ready site for a Toronto-area service business. The site health score climbed from 52/100 to 90/100, with notable gains across on-page SEO, schema, and AI search readiness.
THE NUMBERS
THE PROBLEM
A WIX TEMPLATE THAT LOOKED OKAY BUT WAS INVISIBLE TO SEARCH.
The original site lived on Wix. It looked acceptable from the curb but the audit revealed structural gaps that limited search visibility: generic headings that did not communicate service or location, missing structured data so search engines could not tell what kind of business it was, and metadata that did not match how buyers actually search.
Site health came back at 52 out of 100. The bottleneck was not design polish. It was the signals search engines and AI tools use to evaluate a site before a buyer ever sees it: schema coverage scored 22 out of 100. On-page SEO scored 48. AI search readiness scored 45.
THE APPROACH
REBUILD ON A CUSTOM STACK WITH SEARCH FOUNDATIONS WIRED IN.
RMCM rebuilt the site on a custom static stack. Page structure was reorganized around buyer intent, with clear service-area framing for the Toronto market. Comprehensive schema (LocalBusiness, FAQPage, Service) was added across the site. Heading hierarchy was cleaned up so search engines could follow the page logic. Image alt coverage was filled in. Meta titles and descriptions were rewritten to match the queries the business actually competes for.
The redesign was not a cosmetic refresh. It was a search-readiness rebuild that happened to look better as a side effect.
THE RESULT
90 OUT OF 100 SITE HEALTH WITH GAINS ACROSS EVERY CATEGORY.
Site health climbed from 52 out of 100 to 90 out of 100, with strong marks across every category the audit scores. The current breakdown:
- Technical SEO & Crawlability18 / 20
- Structured Data / Schema20 / 20
- On-Page Optimization13 / 15
- Content & E-E-A-T14 / 15
- Performance / Core Web Vitals12 / 15
- AI Search / GEO9 / 10
- Local SEO4 / 5
The redesign also cleaned up the GTA service-area signals, gave the brand a clearer first impression, and put the site in a position to compete for service-business queries it previously could not.
