RECENT WORK

RECENT WORK THAT LOOKS BETTER AND WORKS HARDER

Two recent redesigns focused on cleaner first impressions, stronger SEO foundations, and practical site health gains for local businesses.

Surreal website redesign machine turning rough pages into polished recent work

HOW RMCM WORKS

AUDIT FIRST. BUILD SECOND.

Every project starts with a technical audit of the existing site. Not because it is required, but because building a redesign without knowing what the current site is actually doing wrong often means repeating the same mistakes on a shinier surface.

The audit looks at the signals search engines and AI tools use to evaluate a site: crawl coverage, indexation, Core Web Vitals, structured data, metadata, heading structure, content clarity, local signals, and schema markup. Each issue is scored and prioritized by impact. The redesign then addresses them in order, starting with the ones that cost the most.

For local service businesses, the goal is always the same: a site that shows up for the right searches, builds trust with buyers who don't know you yet, and makes it easy to take the next step. Design is part of that. Structure, speed, and search signals are the rest.

UNDERSTANDING THE NUMBERS

WHAT A SITE HEALTH SCORE ACTUALLY MEANS

The SEO health score is a composite measure that evaluates a site across four primary categories: on-page SEO (title tags, headings, meta descriptions, keyword targeting), technical SEO (crawlability, indexation, Core Web Vitals, structured data), schema markup (how well the site communicates business type and services to search engines and AI tools), and AI/GEO readiness (how well the site is positioned to appear in AI Overviews, ChatGPT recommendations, and other AI-driven search results).

A score under 40 typically means the site has structural problems that block ranking entirely: pages that search engines can't crawl, missing or duplicate metadata, no structured data, and content that doesn't clearly signal a service category or location. A score between 40 and 65 means the basics are mostly in place but the site is leaving signals on the table in several areas. A score above 70 means the technical and on-page foundations are solid and the site can compete in local search.

Both projects on this page moved from below 55 to 80 out of 100. That shift represents real structural work: not a cosmetic upgrade, but a rebuild of the signals that determine whether a buyer finds the site in the first place.

SELECTED REDESIGNS

SITE HEALTH RESULTS

These redesigns were not just visual cleanups. Each one started with an SEO audit, then moved into the structure, page hygiene, metadata, and trust signals a local business site needs before it can compete.

WEBSITE REDESIGN + SEO FOUNDATION

Magic At My Door

52/100 80/100

The audit showed a major upgrade from the existing Wix site into a cleaner, search-ready redesign with stronger headings, tighter metadata, richer structured data, better local signals, and stronger AI-search foundations.

On-page SEO48 to 88
Technical SEO61 to 82
Schema22 to 78
AI/GEO readiness45 to 84

The redesign also cleaned up heading structure, improved image alt coverage, added stronger robots/sitemap foundations, and gave the brand clearer GTA service-area signals.

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WEBSITE REDESIGN + SEO FOUNDATION

E&M Equipment

31/100 80/100

The E&M Equipment audit showed a much weaker starting point. The redesign moved the site from a low-health baseline into a cleaner service-business foundation with stronger structure, clearer page targeting, and a more credible first impression.

Audit baseline31/100
Redesign result80/100
Main focusService SEO
OutcomeSearch-ready rebuild

The work centered on practical improvements a local service buyer can feel quickly: cleaner navigation, sharper service messaging, stronger SEO hygiene, and a site that looks more ready to trust.