YOUR PROFILE AND YOUR WEBSITE IN THE SAME ORBIT
The profile, service pages, reviews, categories, photos, and calls to action should reinforce each other instead of sending mixed signals. Local SEO is the umbrella over all of it. If the 3-pack is specifically what you're after, the dedicated pages go deeper than this one does: Google Maps SEO overall, or by city in Toronto, Mississauga, Vaughan, Brampton, and Markham. For the profile itself, start with profile optimization, then profile management covers the post schedule, reply templates, and photo cadence that keep it active. Both ship inside this service.