DO IT YOURSELF
STEP-BY-STEP GUIDES FOR LOCAL BUSINESS OWNERS
The articles on this site explain what matters and why. These guides are the other half: the actual work, in order, with a real example running through every step.
Every guide is built the same way. You get a list of what to have open before you start, numbered steps with the exact clicks, and a way to check that each step worked before you move on. Where a screen is behind a login, you get a labelled recreation instead of a screenshot, and it says so. Every procedural step links the vendor's own documentation, so you can check my work.
Each guide carries a last verified date. Interfaces change constantly, and a guide with a wrong click path wastes your afternoon, so these get re-walked every quarter rather than written once and left to rot.
ACCESSIBILITY FIXES THAT ALSO HELP SEO
Seven fixes where accessibility work and search legibility are the same work. Headings, alt text, links, keyboard, contrast, forms. Not legal advice, and it says where the overlap stops.
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WHY YOUR COMPETITORS OUTRANK YOU
Everything that puts a competitor above you locally is visible from outside. Seven steps, no paid tools, and you finish with a list for your own site.
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FIX A SLOW WEBSITE
Find which element is actually slowing your site using the LCP breakdown most people never open, fix that one thing, then prove it at 28 days.
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LOCATION PAGES THAT ARE NOT DOORWAY PAGES
Build a city page Google keeps, and catch a doorway page before you publish it. Ends with the swap test: change the city name and see what survives.
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LOCAL KEYWORD RESEARCH WITH FREE TOOLS
Eight steps from an empty spreadsheet to a ranked build order, using Search Console and a plain Google search. No paid tools, no subscription.
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AUDIT AND FIX YOUR BUSINESS LISTINGS
Find every listing your business has, including the ones you never made, and fix them in damage order. Includes why corrections quietly revert.
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MOVE OFF A WEBSITE BUILDER WITHOUT LOSING RANKINGS
The migration sequence that keeps your search visibility, including the redirect step almost everyone puts in the wrong place.
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ADD YOUR BUSINESS TO APPLE MAPS
Claim and verify your listing on Apple Business, the platform that replaced Business Connect. Includes the 60 day deadline that deletes your account.
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TRACK AI TRAFFIC IN GA4 AND SEARCH CONSOLE
Configure both tools to report AI assistant visits, then read the number without fooling yourself. Includes the rule-ordering trap that leaves the channel empty.
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SET UP ANALYTICS AND SEARCH CONSOLE PROPERLY
Both tools from zero, connected, and owned by your business rather than whoever built your site. Includes why the linked reports never show up.
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ADD LOCAL BUSINESS SCHEMA TO YOUR SITE
The actual JSON, property by property, validated twice. Includes the real error the second validator found on this site.
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CLAIM AND VERIFY YOUR GOOGLE BUSINESS PROFILE
Claim a listing that already exists, get verified without tripping a suspension, and take it back if someone else is holding it.
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USE SEARCH CONSOLE TO DECIDE WHAT TO FIX FIRST
Nine steps, four filter recipes, and a ranked fix list at the end. Worked through on this site's own Search Console data, unflattering parts included.
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AUDIT YOUR OWN WEBSITE IN AN AFTERNOON
Six free tools, about three hours, and a written list of what is actually wrong with your site, ordered by what to fix first.
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